We’ve changed our name. Say hello to Brick.

For the past year, you’ve known us as Rently — the app that helps renters get something back from the biggest bill they pay each month.

But today, we’re turning a page.

Today, we become Brick.

This isn’t just a new name. It’s a bigger vision, a clearer purpose, and the next step towards building the UK’s first loyalty platform for life in and around your home.

Why the change?

When we first started out, our mission was simple: make renting rewarding. Finally.

We wanted to give renters time back, simplify painful processes, and reward them along the way. That purpose hasn’t changed — in fact, it's stronger than ever.

But as we kept building, testing, listening, and learning, something became obvious:

Renters don’t just want help with renting… They want a better relationship with housing, full stop.

Your rent should actually do something for you.

It should unlock value.

It should help you build your future.

We realised our brand needed to grow with that ambition.

“Rently” helped us start. Brick will help us scale.

Brick = progress. Piece by piece.

A brick is simple.

But stack enough of them — brick by brick — and you build something meaningful.

That’s exactly how we see the renter journey.

Every rent payment you make…

Every point you earn…

Every reward you unlock…

Every step closer to your own version of “home”…

It all adds up.

Brick isn’t just a name. It’s a philosophy. It’s about rewarding the life you live now, while helping you build the one you want next.

So what actually changes?

Short answer: the name, the logo, and a much bigger vision.

Long answer: here’s what stays the same (and what gets better).

Still the same:

  • Same team
  • Same mission
  • Same promise to always be human, fun, rewarding and on your side

What’s new:

  • A brand designed for all of housing — renting today, owning tomorrow
  • A clearer, bolder identity
  • A platform that will build with you through every stage of your housing journey

Soon, you’ll see the Brick name across the app, our social channels, emails, the website — everywhere.

What Brick unlocks

This rebrand sets us up for what’s coming next:

⭐ More rewarding everyday life

More earn partners (your favourite local coffee shops, restaurants, gyms).

More spend partners (from £1 coffee to air miles to gift cards).

⭐ More ways to stretch your rent further

Rent recognition, rent-linked rewards, monthly activations.

⭐ More tools to help you move forward

Credit building, household features, and — eventually — rewards that help you move from renting to owning.

Brick becomes the foundation for all of it.

Why this matters (and why now)

Rent is the biggest monthly bill for millions of people.

And yet… it gives nothing back.

That’s the problem we set out to fix — and the problem Brick will solve at scale.

We’re building the UK’s housing loyalty platform.

One that’s:

  • renter-first,
  • lifestyle-led,
  • financially empowering,
  • and genuinely rewarding.

Brick is built for the renter who feels like the system was never built for them.

A thank you, before we go

To everyone who joined our waitlist, tested the beta, read our emails, followed our journey, came to events, or just believed in the mission before anyone else:

Thank you.

You helped lay the first bricks of this brand — now we get to build the rest together.

Here’s to the next chapter.

Here’s to Brick.

Rewarding life in and around your home. Brick by brick.

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